E-commerce Brand Redesign for Amazon

Developed and led the brand’s visual concept for its Amazon e-commerce presence, establishing a cohesive visual language across all key brand touchpoints.

Defined the overall visual direction and communication principles, including the color system, typography, composition, graphic elements, image treatment, and product presentation.

Designed the Brand Store and product listing system, as well as A+ content, carousels, and infographics, ensuring visual consistency across all communication materials.

Created and art-directed product visuals and 3D compositions, adapting the core concept to different product categories while maintaining a recognizable and consistent brand identity across the entire product range.

The project was fully designed and developed in Figma, from concept and visual system development to final production-ready layouts.